Chiquinho Scarpa is a Brazilian millionaire quite common on the front pages of the press, but not because of his business, but because of his eccentricities.
His last extravagance came after stating that his visit to Egypt he made it clear that he needed to bury his $ 450,000 Bentley if he wanted to enjoy it in the afterlife .
Despite the thousands of people who shouted in heaven that they should donate the car to charity before to make such a waste, Scarpa went ahead with his idea and even published several photos in which he appeared next to his Bentley and a ditch prepared for the ceremony.
The wealthy earl continued to share his burial plans throughout the week mpañando published images with texts such as: "I decided to do the same as the Pharaohs: this week I will bury my favorite car in my garden" .
The day of the burial, Scarpa invited the media so that everyone could witness the last goodbye to his Bentley, but once the car was about to be buried, the count stopped the entire ceremony .
Chiquinho had achieved his goal: to attract the attention of millions of people. He then delivered a speech that revealed the real reason he had planned the whole farce, instantly going from villain to hero:
"People have condemned me for trying to bury a valuable vehicle. However, they forget that most people bury something much more valuable than my car . People bury hearts, livers, lungs, eyes and kidneys. It's absurd. "
" There are a lot of people waiting for a transplant and yet every day Thousands of healthy organs that could save lives are wasted . That yes that is the biggest waste of the world. My Bentley is worthless compared to the organs that can give life. There is no wealth more valuable than an organ, because there is nothing more valuable than life . "
" I officially announce that this week I have become an organ donor. I'm an organ donor, and you? "
Instead of burying his car, the billionaire promulgated a powerful message about organ donation over his entire nation.
In fact, it was all about an ingenious awareness campaign devised by the Leo Burnett agency to mark the National Organ Donation Week. The collaboration of Chiquinho Scarpa allowed something historic, since never before had achieved so much media coverage to encourage donation . Simply brilliant …
It is true that people have the right to do whatever they want with their bodies, but as Scarpa asked, why preserve organs after they are dead instead of donating them to a good cause?
] The monetary amount of the car that was about to rest pales in comparison to the human lives that could be saved if each person were an organ donor.
And you, are you an organ donor? Do you dare to do it?
Share with all your friends!