Most of the girls have grown up with Disney dreaming that we would be a princess and identifying with some of the protagonists. Even if you are not a Disney fan, you must recognize that has a great influence on girls all over the world . The latter is the reason why the last campaign he has launched is so important for all.
It is titled Dream Big, Princess (Dream big, princess) and includes pictures of girls riding by bicycle, skating, dirty and even doing scientific experiments. This campaign is characterized by creating a tangible difference for girls who face different challenges to achieve their dreams.
On many occasions Disney has received criticism from people who thought that their films did not instill the values that girls needed, but with this campaign have taken a big step away from this idea . On this occasion they try to make girls learn that they should aspire to be much more than a princess.
The campaign has counted with 19 photographers in charge of capturing images quite powerful of girls and women of the real world. From the organization, they are asking followers to share them with the hashtag #DreamBigPrincess. This is because Disney will donate a $ 1 to the Girl UP Foundation of the UN for each I like and share that each picture .
This foundation aims to improve the lives of girls where it is very difficult to grow if you are female. " When girls are educated, healthy and safe, they transform the world around them . Our efforts help girls who live in places where it's harder to be a girl, "says the foundation.
Did you dream of being a princess or have you always preferred to fill up on mud and play with the ball? Do you think it's a good campaign?
Share with all your friends to know the great change that Disney campaigns have made!
Source: Metro | Cosmopolitan
Cover image: Facebook