If you've ever looked at a magazine, seen an advertisement or passed an advertising poster on the subway, you may have felt the twinge of envy. The envy that comes from seeing magnificent models and celebrities with ultra-soft skin and perfect bodies. Well, we are here to tell you not to fall into that unrealistic wormhole that really is the world of advertising.
Do not feel so bad if you've been trapped by these advertising companies . They get a huge amount of help from their best friend, the photoshop, that removes acne, stretch marks and fat. Well, the fashion company Boohoo has decided to break with the old advertising model and they will receive praise from all over the Internet for their choice.
The brand published photos of models proudly showing their stretch marks , no photoshop tricks in sight . Although they are not the first company to present a "real woman" style campaign, people enthusiastically shared their appreciation through new publications and positive comments.
Scroll down to see the Boohoo models in all their splendor without photoshop
A publication on Facebook has gone viral, giving prominence to the company Boohoo
Boohoo has decided not to edit the natural beauty of its models, and to hide something as natural as stretch marks
You can find photos of the same model with their "imperfections" retouched
But it seems that Boohoo will henceforth be left with only the natural aspect, showing its models without editing
CVS announced that it will no longer use photoshop in its beauty models
What do you think about this decision of using photoshop? Post your impressions in the comments section!
Do not hesitate to share with your friends and family!